Five minutes with Seth Godin
Seth Godin (photographed here by John Abbott) is known as “an agent of change”. Well, that’s what those New Economy chaps call him. In the corridors of the NZBC, Seth is known simply as “The Guru”. Apparently, in 1994, Seth bravely predicted that the internet was a fad that wouldn’t last. Well, frankly we agree with him — we give it six months, tops. We’ve bought his books Unleashing the Ideavirus and Purple Cow: Transform Your Business By Being Remarkable and we like the cut of his jib: “Have your readers do the marketing for you,” he suggests. The Director-General is now thinking about “rolling out” some of Seth’s more radical ideas as part of the NZBC’s cultural change programme. Unleashing the Ideavirus, about how ideas spread, is the most popular e-book ever written and more than a million people have downloaded it digitally. His earlier (1999) book Permission Marketing was an Amazon.com Top 100 bestseller for a year. Said Jay Levinson, author of Guerrilla Marketing: “Take Leo Burnett, David Ogilvy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What’s left? Seth Godin.” We asked this renowned blogger, public speaker and new media commentator to join us for a New Year’s espresso so we could quiz him about brown rice and squid soup. More…
posted by Chris Bell at 1:17 PM
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