Bottling out
Local vodka merchant 42 Below has sold itself to Bacardi.
"The name is 42 Below, which relates to its origin," says boss Geoff Ross. "There is a map of New Zealand on the bottle and that is such a vital part of the brand. "It will always be New Zealand in a bottle," he said.
Whatever.
Of course, many other proudly NZ companies have sold out for the big bucks. Ghost, Navman ...
I don't blame them for a minute for grabbing huge wads of Lord Rutherfords for a good idea and hard work, but heavily playing the patriotic card with your clever-clever web ads and your TV appearances when you're clearly aching to sell seems just a little unsavoury.
Does no one want to build a big NZ brand any more? What do you mean, Feltex?
I prefer Smirnoff.
Whatever.
Of course, many other proudly NZ companies have sold out for the big bucks. Ghost, Navman ...
I don't blame them for a minute for grabbing huge wads of Lord Rutherfords for a good idea and hard work, but heavily playing the patriotic card with your clever-clever web ads and your TV appearances when you're clearly aching to sell seems just a little unsavoury.
Does no one want to build a big NZ brand any more? What do you mean, Feltex?
I prefer Smirnoff.
posted by Mark Broatch at 6:41 PM
1 Comments:
Perhaps not unlike the tack of Kiwi-designed, true-blue-marketed, but made-overseas Icebreaker. Still, I’d rather give Icebreaker some hard-earned dollars for its profits than some foreign corporation.
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