Monday, April 16, 2007

Old media rocks the web

Hmmm, yes. Old media is dead. The MSM or, "antique media" as some call it, is being run out of town by blogger outlaws. Outsiders are busting down the gates of media. Etc, etc.

Well, there's no doubt the MSM faces challenges, mainly in the area of earning a buck out of new media channels and maintaining print circulation, but far from deserting it, the old media audience is getting bigger and bigger.

The Guardian is now a global media business, with more readers outside the UK than at home. That couldn't have happened without the internet. The NY Times is doing well too. Good to see the supposedly "liberal" outlets doing so well, really.

The Guardian's website was in profit for the first time last year as well.

Anyway the US figures are from June 2006 out of this article and I added The Guardian figures from February this year (the only one I could find). Discuss.

2 Comments:

Blogger Rob O'Neill said...

Okay. Don't.

9:42 PM  
Anonymous ab said...

Worth noting that those figures are visitors per month. So the Graudian (and no one else, apparently) has only just recently started to make money on the back of nearly 16 million visitors a month. Pretty scary for little leaguers like us.

2:23 PM  

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